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If you are interested in adding bungee cords, ropes or fastening products to your range, our team will be pleased to discuss suitable products, retail formats and supply options with you.
Helego at TOOL JAPAN 2026
Bringing Thai-manufactured cordage to Japan
TOOL JAPAN provided an opportunity for Helego to introduce our product range directly to buyers and industry professionals in Japan.
Our presentation focused on practical products, consistent manufacturing and retail-ready formats. Many visitors were surprised to learn that Helego products were not already available in Japan, reflecting the quality and finished appearance of the range presented at the exhibition.
Helego is now looking to connect with home centres, distributors and retail partners interested in bringing our products to customers in Japan.
Bungee cords manufactured in Thailand
Bungee cord was the main focus of Helego’s TOOL JAPAN presentation.
Thailand is internationally recognised for its natural-rubber industry, and Helego combines this material heritage with cord construction, component selection and practical product development.
The exhibition range included raw elastic cord and finished fastening products designed for household, outdoor, transport, storage and professional applications.
A broad product range for different markets
Visitors could explore products from across the Helego range, including:
Elastic shock cord
Steel-hook bungees
Plastic-hook bungees
Carabiner bungees
Adjustable bungees
Flat bungees
Mini bungees
Ball bungees
Mixed bungee assortments
Utility ropes and cords
Paracord and outdoor cordage
The display allowed visitors to compare different constructions, fittings, sizes and retail formats in one place.
Designed from the product to the shelf
The presentation at TOOL JAPAN demonstrated that Helego’s work extends beyond the cord itself.
Products were shown with selected labels, packaging and assortment concepts suitable for organised retail presentation. This polished appearance led several visitors to believe that the Helego brand was already being sold in Japan.
Helego can support distributors, retailers and commercial partners with product selection, packaging development and qualifying private-label programmes.
Highlights from TOOL JAPAN 2026
A selection of images from Helego’s booth and product presentation at Makuhari Messe.
Event information
Dates: 7–9 October 2026
Venue: Makuhari Messe, Chiba, Japan
Booth: 15-18
Event: 16th International Hardware & Tools Expo Tokyo
Organizer: RX Japan GK
Thank you to everyone who visited Helego at TOOL JAPAN 2026 and took the time to explore our products.
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